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Iain Roberts  

Self-proclaimed “Excellence Freak” in Technical Design Aesthetics and Strategy

Iain is a self-proclaimed “excellence freak” whose lifelong passion for mixing technical precision and cutting-edge aesthetics has produced award-winning designs and strategies for such diverse industry giants as Altec Lansing, AT&T, Ford, Kraft, and Motorola. The IDEO Partner, who co-leads our London studio, is responsible for leading senior client relationships with Fortune 500 executives. Meanwhile, his willingness to push the intersection of digital and physical media has led to successful experiments in the field of open-sourced innovation with industry up-and-comer BugLabs. Since 2007, Iain has lectured frequently on the topics of consumer-centered design, design-driven business strategies, ethical consumption, packaging design, and open innovation at universities and business conferences in the United States.

Before leaving his native England to join IDEO in 2001, Iain worked at Dyson, where he was responsible for leading more than 60 designers in projects ranging from R&D to concept engineering for the company’s appliance design studio. He holds a master’s in industrial design engineering from the Royal College of Art and a bachelor’s in aeronautical engineering from Southampton University — and continues to challenge himself mentally and physically through endurance sports, cycling, and hiking.

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