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Ingrid Nilsen      

Former YouTube Creator; Co-founder, Maker & Chief Creative Officer of The New Savant

A lifelong creative and one-time college dropout, Ingrid Nilsen is the Co-founder, Maker and Chief Creative Officer of THE NEW SAVANT. She loves working with fragrance, dreaming up new scents and bringing her online community slow, IRL experiences that connect on a personal level.

Prior to founding THE NEW SAVANT, Nilsen spent 10+ years as a YouTube creator. She built an inclusive space for her 6+ million followers with lifestyle and beauty content that encouraged radical self-acceptance, challenged cultural norms and embraced change through personal growth. In 2011 she was honored with the Streamy Award for Best Beauty Program and was the first digital creator to land a long-term endorsement deal with Covergirl. She went on to be the face of BareMinerals, helping them to launch new products for a broader range of skin tones, and later, was proud to develop original products with Jo Malone London and Fresh Beauty.

Since retiring as a professional content creator in June 2020, Nilsen has been reconnecting to her roots as a maker, crafting candles by hand, mixing scents and dreaming up THE NEW SAVANT. This new chapter is an homage to her untraditional, self-made path in life.


YouTube Boosts Female Content Creators With Two New Initiatives
Both programs will focus on producing videos by women, for women, that discuss gender equality and other women's issues.
Watch YouTube Star Ingrid Nilsen School President Obama on the “Tampon Tax”
Social media sensation Ingrid Nilsen was one of three popular YouTubers recently invited to a sit-down at the White House with President Obama. The 26-year-old, who up until recently was best known for her tips on lifestyle topics, reached a new level of fame and admiration from fans last year when she came out on her channel.
DHX to Bring AwesomenessTV Shows to Canadian Television
AwesomenessTV, the teen-focused digital media company majority owned by DreamWorks Animation, has reached a pact with DHX Media to license, develop and produce original shows for DHX’s Family Channel in Canada.
YouTube star Ingrid Nilsen comes out in emotionally charged video ...
YouTube beauty expert Ingrid Nilsen has come out as gay in an emotionally ... At the end of the video Nilson says: “This is the life that I have always lived in my ...
The 3 Things Ingrid Nilsen Wants Every Young Woman to Know ...
The woman in question is Ingrid Nilsen, whose bubbly personality and impeccable fashion and beauty sense brought her to YouTube and Internet stardom.

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