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Isabel Mahe    

Vice President & Managing Director of Greater China Apple; Former Vice President of Wireless Technologies at Apple;

AirPods, the wireless earbuds Apple released just before Christmas 2016, remain a back-ordered hit because they deliver precisely the kind of 'wow' features customers expect from Apple. Isabel Mahe and her team are responsible for all of them, including the seamless way AirPods connect with an iPhone and their ability to sync with two devices at once: Users can hear their Apple Watch alarm while streaming music from their iPhone. Perhaps most impressive, Mahe figured out how to create controls even though AirPods don't have any buttons. Take one out of your ear and it knows to stop streaming audio. Tap twice with your finger and it can control the phone. She had experimented with numerous modes of physical interaction (shaking your head yes or no was considered but rejected), but the double-tap won out as the most Apple-like solution: 'It's what [customers] are used to right now,' Mahe says, 'and the most natural way forward.'

Ge Mahe led Apple’s wireless technology teams, helping develop HomeKit, the smart-home technology, as well as Apple Pay. The pay service expanded into China in mid-February last year. Isabel was names the head of the Greater China region shortly after.

She holds an engineering degree from Canada’s Simon Fraser University, and an MBA from the University of California, Berkeley.

News


Apple's first China boss is Isabel Ge Mahe - Business Insider

Apple has appointed its first managing director for Greater China, its current vice president of wireless technologies, Isabel Ge Mahe. The job change is ...

Check out Isabel Mahe, one of Fast Company's Most Creative ...

Isabel Mahe and her team are responsible for many of them, including the seamless way AirPods connect with an iPhone and their ability to sync with two ...

Apple Names New China Head as Sales Fall - The New York Times

The company said in a statement on Tuesday that a longtime manager, Isabel Ge Mahe, would step into the newly established position based in Shanghai.

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