Logo
Isabelle Mercier-Turcotte Headshot
Report a problem with this profile
[email protected]

Isabelle Mercier-Turcotte    

Co-founder of Build To Rock and LeapZone Strategies

Isabelle Mercier-Turcotte is the co-founder of Build To Rock and LeapZone Strategies.

Isabelle is a momentum generator - pure and simple. Her passion is to help entrepreneurs raise the bar and create massive value to build and deliver outstanding experiences.

As host of LeapTV.com, one of North America’s Top Small Business Influencers, Entrepreneur of the year at the 2003 Lauriers de la PME, TEDx Speaker and one of the bestselling authors of the business and marketing book titled, The Next Big Thing: Top Trends From Today’s Leading Experts to Help You Dominate the New Economy; Isabelle’s sole purpose as a brand builder and business performance catalyst is to empower change and growth.

Her biggest strength is her no BS approach - she tells it like it is and is not afraid to share with people what to do and how to do it. She is consistently leading-edge in facilitating change, and her undeniable track record and authentic connection with people has gained her worldwide influence and recognition.

Isabelle co-founded her first business venture a few years out of her teens, which quickly escalated to become one of Canada’s most awarded branding and creative firms; from prestigious international design awards to being named national entrepreneur of the year. Isabelle is a true pioneer in branding, and throughout her career has had the opportunity to help hundreds of solopreneurs and small business owners, as well as some influential brands such as A&W, Robeez Footwear, Earls Restaurants, IMAX Corporation, and HSBC Investments just to name a few.

With over two decades of hands-on experience in branding and business growth, as well as extensive learnings from traveling the globe, Isabelle is determined more than ever to help solopreneurs and small business owners all over the world catapult their way to crazy success - while having a blast doing it.

Speech Topics

FROM HOT MESS TO ORGANIZED SUCCESS

Imagine a bunch of creative people, dealing with thousands of computer files, assets, fonts and deadlines. We operated in both MAC & PC platforms and had on average 65 projects at once. Need I say more? It was a total nightmare, until we locked ourselves in our small boardroom for an entire week to create systems and best practices that would forever revolutionize how we work.

BRAND TO MAKE LIFE BETTER

Without a strong differentiator, the only option left is to compete on price – and that’s a guaranteed race to the bottom. Put simply, your brand’s differentiators are among your most important assets. Find out how to build a brand that makes life better, facilitates your relationships with customers and influencers, and ultimately drives your reputation and growth.

MINDSET OVER MATTER

People often struggle to find their emotional center in the best of times, let alone in uncertain, chaotic times. And far too often, fear, anxiety and worry take over. These emotions can paralyze us and steal from our focus, our good habits, and our sense of peace and purpose -- our well-being. Right here, right now, you are given an opportunity to level up. The question is, are you willing to leverage this opportunity?

GET INTO YOUR LEAPZONE

95% of North Americans either go to bed or wake up worrying about something. Yet, worrying is as effective as trying to resolve an algebra equation by chewing bubble gum. In fact, worrying is the #1 killer of creativity, performance and dreams. Learn to re-connect with what you wholeheartedly want and align everything you do with that through the power of zero tolerance.

HELPFULNESS IS THE NEW HUSTLE

Is your marketing so helpful and powerful that people would happily pay for it? The key to breaking through the noise isn’t being louder, it’s becoming profoundly helpful and relevant. If you sell something, you make a customer today. But if you help and delight someone, you earn a customer for life, because help beats hype every time. Helpfulness is a mission for everyone on your team...not just your marketing team!

HOW TO BE THE FIRST, THE BEST OR THE ONLY

Positioning is to a business what a heartbeat is to life. Without relevant brand positioning, growth will be a long, costly and energy draining road. Learn how to position yourself as a brand that customers and top talent want and love.

Related Speakers View all

More like Isabelle