Itamar Benedy is VP of Strategy and GM Israel at Glispa, and is based in Israel. Prior to Glispa, Itamar served as the VP of Marketing at Sport.com and its daughter brand Yoga.com, leading the user acquisition, monetization and analytics teams. Additionally, he is involved in the M&A and due-diligence activities of Glispa’s parent group Market Tech Holdings and serves as a mentor in several incubators.

With more than a decade of experience in the mobile scene, Itamar has helped to lead Sport.com to become a market-leading company for wellness, fitness and mHealth apps with more than 40 million downloads across 30 native apps.

Sports Sports Industry, Sports Business, Marketing, Advertising, Internet, Entrepreneurship,