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Jackie Aina    

YouTube Beauty Influencer

Jackie Aina is a Nigerian-American beauty YouTuber. She advocates for visibility of people of color in the cosmetic industry. She has partnered with Anastasia Beverly Hills, e.l.f. Cosmetics, Too Faced, Sephora and Sigma Beauty.

According to Entrepreneur, Aina "kept getting told at makeup counters that the trends she wanted to try wouldn't work for her complexion", and so she started creating videos "about the products and looks she loved that could work for anyone".

As a champion for diversity within the makeup industry, Aina argues that people of color are poorly represented and often ignored in the beauty industry, and has criticized makeup shade ranges for not being inclusive. She has continuously pointed out the lack of darker shade ranges for foundations within lines.

At the 49th NAACP Image Awards on January 15, 2018, Aina won the NAACP Image Award for "YouTuber of the Year". The NAACP introduced the award category in partnership with Google, in 2018.

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