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Jaclyn Hill is a professional makeup artist, beauty and fashion blogger, and YouTube phenomenon. In 2011, Hill started her YouTube channel, which became known for its celebrity makeup tutorials. She often recreated looks that were inspired by the Kardashian and Jenner sisters. Since 2011, Jaclyn has accumulated nearly 6 million subscribers and 500 million video views.
Jaclyn is best known for her makeup tutorial videos. In these videos she teaches viewers how to accomplish various makeup techniques, including smokey eyes and celebrity inspired looks. Jaclyn often does the "Chit Chat Get Ready With Me" style of video, where she demonstrates creating a makeup look while providing her viewers with updates on her life. As of 2019, the most popular uploads on her channel are a smokey eye tutorial, a "how to" video on the contour/highlight technique, and a collaboration with Kim Kardashian.
Hill is also known for her collaborations with beauty brands BECCA cosmetics and Morphe Cosmetics. In 2015, Hill collaborated with Australian cosmetics brand Becca to release a highlighter called "Champagne Pop." Beauty retailer Sephora sold more than 25,000 units of "Champagne Pop" within 20 minutes of its release, breaking sales records.
Hill also collaborated with Morphe Cosmetics, creating a palette containing her favorite Morphe eye shadows. She released a limited-edition, gem-encrusted makeup brush set with Morphe in 2016, as well as a second eye shadow palette, under the marketing name "Jaclyn Hill x Morphe," in 2017. All three products sold out quickly after their release dates.
Hill's collaborations with Becca and Morphe were reported to have sold $10.7 million and $12.2 million in EMVs, respectively.
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