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Jacob Schwartz  

Co-founder and CEO General Assembly

Jake Schwartz grew up in Oregon, and had an early love of music. Switching from violin to fiddle to guitar, he found that music developed his thinking and communication styles, a tool which came in handy later as CEO of General Assembly, the company behind the learning facilities of the same name. The company offers online and in-person courses and workshops in business-related tools such as marketing, design, product development, and data science. Under his leadership, General Assembly has scaled to nine cities (Berlin, Boston, Hong Kong, London, Los Angeles, New York, San Francisco, Sydney, and Washington, D.C.) in less than three years, working with more than 70,000 students along the way.

Prior to founding General Assembly, Jake worked for Associated Partners, a multi-stage private equity firm focused on telecommunications, media, and technology. He has a B.A. in American studies from Yale University and earned an MBA with honors from The Wharton School. Schwartz, 35, is based in New York City. He spoke with Fortune.

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