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Jacqueline Parkes    

CMO and Executive Vice President of Digital Studios at MTV

Jacqueline Parkes is the CMO and Executive Vice President of Digital Studios at MTV. She assumed the role in 2018 after joining MTV in 2016, overseeing VH1 and Logo.

She immediately applied her deep expertise and fresh approach to reinvigorate the brands across platforms. Under her purview, MTV has become the fastest growing network in all of television, up+46% in the past year alone. Social streams have more than doubled and the brand has experienced five consecutive record-breaking months for cross-platform views.

Prior to joining MTV, Parkes had a transformational career at Major League Baseball, where she served as the first female Chief Marketing Officer in professional sports.

Parkes was named to Forbes’ “Most Influential CMO on Social Media,” both Crain’s and Sports Business Journal’s “40 Under 40,” an AdAge “Woman to Watch” and one of PR Week’s “Top 40 Marketing Innovators to Watch.”

News


Top TV Marketing Execs Break Down the Power of Data at Variety ...
... so creating shows that have the viewership to drive that live viewing, not just Live+Same Day,” said Jacqueline Parkes, chief marketing officer for MTV, VH1, ...
Jacqueline Parkes Upped To Chief Marketing Officer MTV, VH1 ...
Veteran marketing executive Jacqueline Parkes has been promoted to an expanded role as Chief Marketing Officer and EVP of Digital Studios for MTV, VH1 and ...
Jacqueline Parkes Will Oversee Digital Studios for MTV, VH1, Logo ...
Jacqueline Parkes will expand her duties and gain oversight of digital-production efforts at MTV, VH1 and Logo. She will retain her role at chief marketing officer ...

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