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Jake McKenzie    

Trial & Jury Consultant; CEO of Intermark Legal

Jake McKenzie shapes case strategy by using persuasive psychology to determine how jurors really think, feel and act. This approach gives cases an extraordinary advantage. Intermark Group welcomes opportunities for the CEO to visit and share its unique perspective. Intermark Legal is turning their foundational knowledge of marketing using persuasive psychology to shape success with juries. We unite argument strategy, trial visuals, juror psychographics, and predictive analysis to steer case outcomes based psychological influence.

Intermark takes a truly unique approach to case strategy. With the help of our in-house PhDs, we leverage psychological theory and insights at each stage of the trial. This requires an expansive lens on jury beliefs as well as an evolved perspective surrounding the portrayal of arguments.

Jake McKenzie is the CEO of Intermark Group and Intermark Legal. His background is in psychology, which gives him an unparalleled view of changing individual beliefs and behavior. Employing PhD Psychologists to apply well-documented human psychology, Jake has helped shape such successful brands as Toyota, Krispy Kreme, Progressive Insurance, and is using this knowledge to shake up the courtroom. Jake is also an avid reader and outdoors enthusiast, in addition to being a father of four. Jake holds a BA in Psychology and Political Science from Vanderbilt University, as well as a MPPM from Birmingham-Southern College.

We invite your audience to take a journey down the winding road of the human psyche. Let’s explore the normative irrationality that drives jurors to make decisions AND how to affect those decisions.

Speech Topics

Irrational Juries and How to Love Them

In this session Jake will walk through the psychology of how juries make decisions (It doesn’t work like you think it does) and how successful litigators apply psychology to effectively persuade them. We will review several juror’s cognitive biases and how savvy litigators can leverage them to increase your odds of winning. These will include:

  1. Narrative biases
  2. Consistency principles
  3. Anchoring
  4. Cognitive Dissonance

Attendees will gain a better understanding of juries and walk away with actionable ways to be more effective litigators.

The Intersection of Psychology and Damages in Litigation

Embark on a captivating exploration of the intersection between psychology and damages valuation in litigation with our esteemed speaker, Jake McKenzie, an expert seasoned in supporting trial lawyers like you in complex legal battles. This session will delve into the profound impact of psychological levers such as the endowment effect, consistency principle, and anchoring on the valuation process and effectively determining damages. Examine the psychological principles underlying the effects of seeking and awarding damages, and how monetary compensation can influence perceptions of the legal process, and where emotions can play a role in getting successful outcomes. Elevate your practice by mastering the art of setting damages through the lens of psychological principles.

Using Psychology to Craft Compelling Narratives

Unlock the secrets to impactful trial advocacy with our distinguished speaker, an expert providing unparalleled views to support trial attorneys in complex litigation. In this engaging session tailored for trial attorneys, we delve into the art of storytelling and narrative construction where you will learn how to masterfully craft your trial delivery to present evidence that will prime juror perceptions and elicit powerful emotional appeal. Our speaker will share insights into the strategic use of cognitive framing and persuasion, providing key takeaways that can elevate your courtroom performance. Don't miss this opportunity to enhance your advocacy skills and leave a lasting impression in the courtroom.

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