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James Cecil  

Marketing & Sales Trends, Nurture Selling Process

In 1986, Jim Cecil founded and is today the managing partner of a total customer relationship management research, communications and consulting firm. They focus specifically on helping customers develop and grow relationships with their most critical constituencies using the Nurture Solution™. He has extensive experience in the application of CRM and SFA software solutions to the actual process of managing and automating personalized customer in-touch initiatives.

A native of Kentucky, Jim served in various senior sales management and marketing executive posts at SCAM (Smith Corona) corporation prior to opening his own firm in 1977 in Seattle. He frequently addresses management teams on customer relationship management topics for organizations ranging from the University of Washington, Microsoft, to Worldwide CEO Groups such as The Chief Executive Forum and TEC Worldwide. Cecil evangelizes a fresh and entertaining message of nurturing customer trust, respect and preference.

His presentations spotlight key technology strategies, creative tactics and examples of innovative customer relationship management software solutions for achieving top of mind access and growing success with your most desired constituencies.

Jim's important keynote and breakout presentations proposes a radically new paradigm for understanding the entire customer development process. Based on the metaphor of drip-irrigation farming, Jim demonstrates that CRM software, innovative computer and telephone technology and the Internet have made it possible for even the most understaffed enterprise to cultivate powerful, loyal customer relationships, to attract new customers and even leverage appropriate existing customer relationships.

On one level, his presentations explore relationships of genuine customer caring. On another equally important level, Nurturing proposes and explains a logical philosophy and strategy to utilize this new competitive technology dynamic. It's a transition that has significant implications beyond the CEO. This message is not just for marketing, but for customer service and sales channel development as well. Moreover, Jim's presentation is packed with powerful visual reminders of his relevant ideas that are certain to inspire as well as entertain. It may be exactly what you need to hear and is perfect for any person charged with enhancing the experience of any customer contact. The Power to Nurture is designed for those Executives, 'Sales Reps, Customer Support Teams, Marketing Directors and any Natural Customer Nurturers who just want to Nurture more effectively and efficiently.

Nurture Selling Process

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