Persuasion: How to Change Minds

Persuasion is the business ALL of us are in. We are always selling, convincing, trying to get others to do what we want them to do. Glassman draws on his time as the top communications official at the State Department, his years as a newspaper and magazine editor and writer and his experience as host of three public affairs shows on television in this presentation to refute the widespread notion that the best rational arguments prevail. Instead, he shows that people make their decisions mainly on the basis of intuition—an initial, automatic, unthinking response sharing with audiences how to get those responses to work for you. His presentation is very engaging, fun and full of real-life experiences beginning with his opening line “Once upon a time in Paris…”—audiences will leave with practical lessons that they can apply to their business and personal lives.

How to Change Minds.

Drawing on his time as the top communications official at the State Department, his years as a newspaper and magazine editor and writer, and his experience as host of three public affairs shows on television, Jim Glassman shares insights on persuasion and influence. Persuasion is the business ALL of us are in. We are always selling, convincing, and trying to get others to do what we want. In a dynamic and fun keynote, Glassman refutes the widespread notion that the best rational arguments prevail. Instead, he shows that people make their decisions mainly on the basis of intuition – an initial, automatic, and unthinking response – and looks at how to get those responses to work for his audience. He shares stories, movie clips, and quotes that leave audiences learning something new that they can apply to their business and personal lives.

Unfinished Business: The Intersection of Politics, Policy, and the Economy.

James Glassman discusses how Congress’ “kicking the can down the road” strategy (in terms of dealing with potential budget cuts, reduced spending, and tax increases) will ultimately affect the American economy. With the self-evident viewpoint that this strategy is not sustainable, he explains how and when this business will have to come to a head and what the protraction means for the American public now and in the future. He also details his ideas for fixing both the economy and this political process of avoidance.

What's Ahead for the Economy?

As current events show us, there is no topic more urgent today than the fate of the global economy. With experience in business, media, and government, there is no expert more knowledgeable to explain what it all means than James Glassman. Glassman makes a sober, realistic assessment of the current economic situation, but his outlook is generally upbeat. While his experience in government tells him that governmental intervention has a more limited positive affect than most expect, his faith in American entrepreneurship encourages a belief that a recovery may come sooner than the pundits are predicting. Glassman partakes in an engaging question and answer session and answers your questions on:

• How government action like the stimulus package, tax cuts or increases and measures to shore up financial institutions can help turn the economy around

• What are the best business and investment strategies to weather the storm