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James "JP" Poulter        

CEO at Vixen Labs & Innovation Consultant

James Poulter is the CEO of Vixen Labs, a leading voice technology company in the UK, specializing in AI and voice technology. As an expert in the future of work and innovation culture, he has a notable background in digital marketing and technology, with significant experience at major brands including LEGO.

Previously, as Head of The LEGO Group’s Emerging Platforms & Partnerships team within the Digital Consumer Engagement division, Poulter pursued new technologies, platforms, and partners to enhance digital consumer engagement globally. He was also the Head of Social Media for LEGO’s social network for kids, LEGO Life, which launched globally in 2017 and has since grown to over 2 million active users. During his tenure at LEGO, he was involved in the development of LEGO Life and the LEGO emoji language.

Prior to his time at LEGO, Poulter worked for several of the world’s leading marketing, advertising, and public relations firms including Edelman and Ogilvy. He led digital marketing, mobile, and social campaigns both in EMEA and globally, and managed new business efforts for clients such as Diageo, Unilever, Bose, PayPal, HP, and Adobe.

As a public speaker, Poulter specializes in the impact of digital technology and AI on marketing and workplace culture. He has delivered keynotes on various topics, including "The Robots Are Coming: The AI-Driven Marketer," "CTL – ALT- DEL The Digital Revolution," and "2026 – Autonomous Connected & Enabled." He is also known for his Masterclass titled "Executive ChatGPT Mastery," and his keynote "THE AI Battle Ahead – The What, When, Why & How?"

Outside of his professional endeavors, Poulter is an advisor to the Church of England’s digital board, as well as a number of other charities, entrepreneurs, and startups.

Poulter is a father to Hazel and Willow and husband to Holly, residing in Surrey, UK. His ability to communicate complex topics in digital marketing and technology effectively has earned him positive feedback at various events, making him a respected figure in the field of digital technology and AI.

Speech Topics

The Robots Are Coming

In this groundbreaking talk, JP Poulter guides organizations through the process of rewiring their teams for the AI age. Using his custom-developed "AI Nervous System" framework, JP provides a clear roadmap for integrating AI into your organization's DNA, ensuring you're not just ready for the future – you're actively shaping it.

Key Themes

  • Understanding and implementing the AI Nervous System framework
  • Customizing Large Language Models (LLMs) to support team functions
  • Navigating the ethical considerations of AI deployment
  • Leveraging AI to enhance connections with customers and employees

CTL – ALT- DEL

In this transformative talk, JP Poulter introduces a powerful framework for cultivating innovation within organizations. Using the familiar computer command "Ctrl, Alt, Delete" as a metaphor, JP guides leaders and teams through the process of reinventing their approach to innovation. This talk doesn't just theorize about innovation—it provides a practical roadmap for embedding creativity and forward-thinking into your organization's DNA.

Ctrl: Gaining Control

  • Developing active listening skills across all levels of the organization
  • Implementing feedback loops to capture insights from employees and customers
  • Creating a system for idea capture and evaluation
  • Establishing innovation metrics and KPIs to track progress

Alt: Creating Alternatives

  • Techniques for breaking out of conventional thinking patterns
  • Cross-pollination of ideas from different industries and disciplines
  • Scenario planning and future-casting exercises
  • Embracing diversity and inclusion as catalysts for innovative thinking

Delete: Unlearning and Renewal

  • Identifying and challenging outdated assumptions and processes
  • Techniques for overcoming resistance to change
  • Creating a 'fail fast, learn quickly' culture
  • Implementing systems for continuous learning and adaptation

Turn It Off And On Again: Rebooting Your Customer Experience for the AI Age

In this cutting-edge presentation, JP Poulter guides organizations through the process of reimagining and revitalizing their customer experience strategies for the AI-driven era. Using the familiar IT troubleshooting advice "Turn it off and on again" as a metaphor, JP demonstrates how to reset, reconfigure, and reboot customer interactions to harness the full potential of AI technologies.

Key Topics Covered:

  • Turning Off: Assessing and Retiring Outdated Approaches
  • Reconfiguration: Integrating AI into the CX Stack
  • Turning On: Activating Your AI-Powered CX Strategy
  • Continuous Improvement: Ensuring Your CX Stays Cutting-Edge

2026 – Autonomous Connected & Enabled

In this presentation, James takes you into the not-too-distant future to look at the real impact of new and advancing existing technologies, how they will impact individuals' lives in a 24-hour period, and what long-term benefits they will bring.

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