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James Lafferty  

CEO British-American Tobacco Corporation, Former CEO, Coca-Cola, West Africa and Former President, Procter & Gamble, Philippines.

James Michael Lafferty is the CEO of British-American Tobacco Corporation. He formerly held the role of CEO Coca-Cola, West Africa and was previously President and General Manager of Procter & Gamble (P&G) Philippines. He was also Vice President for New Business Development for ASEAN, (Association of Southeast Asian Nations) Australasia and India since 2006.

A physiologist by training, James Lafferty entered the business world over 20 years ago as a top coach, fitness trainer and stress management consultant to several major corporations. He successfully leveraged this point-of-entry into a globally successful marketing and general management career with Procter and Gamble, spanning two decades across 4 continents and over 35 countries. For over 20 years, Jim Lafferty led P&G's brand management, sales and marketing business operations while holding key positions worldwide for the global consumer packaged goods giant. Jim Lafferty became one of P&G's top trainers, conducting training in over 50 markets globally and also delivering talks to external organizations such as Wal-Mart, Target, Microsoft, McDonald's, Nestle, and numerous regional and local organizations and companies.

James Lafferty is a dynamic and entertaining speaker who is down to earth and reaches his audience with simplicity, passion, and a unique outlook.

After completing his Bachelor of Arts degree in Psychology and Physiology at the University of Cincinnati, Jim Lafferty joined Procter & Gamble in 1986 as Brand Assistant for its Personal Care Division in Ohio. In 1995, Lafferty assumed the role of Marketing Director for P&G Poland, where he established strong presence within European niche markets. In 1998, Jim Lafferty assumed the role of Country Manager for the Near East region, including Syria, Israel, Lebanon, Jordan, and West Bank/Gaza. In 1999, Lafferty was appointed General Manager for the Poland/Baltics and Warsaw regions.

James Lafferty is the Co-Founder of the Kilimanjaro Blind Trust Foundation, which aids blind children in East Africa. He is also the President of the Soap and Detergent Association of the Philippines, a member of the American Chamber of Commerce of the Philippines, and Co-Chairman of Effective Consumer Response (ECR Philippines).

A former Track and Field coach, Jim Lafferty is active in sports of all types and is still heavily into running and mountaineering.


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