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James Lafferty  

CEO of Fine Hygienic Holding; Former CEO of British-American Tobacco Corporation & Coca-Cola West Africa; Former President of Procter & Gamble Philippines

James Michael Lafferty is The Chief Executive Officer of Fine Hygienic Holding, and has often been described as one of the most unique and diversified CEO’s in the world today. He is not only a successful CEO– He is an Olympic Coach. An award-winning journalist. A college professor. A competitive athlete. A philanthropist, loving husband and father of 5.

With a marketing and general management career that spans over a 30 years, James Michael Lafferty is among the leading global experts on business-building, marketing and branding particularly in emerging markets. He has had a long and successful career building businesses and organizations across five continents for some of the world’s leading fast-moving consumer goods companies, including CEO roles within Procter and Gamble, Coca-Cola, and British American Tobacco.

James continues to coach professionally, having coached national level athletes in his native USA as well as Nigeria, and most recently as a Coach of the Philippines Olympic Athletics team at the 2016 Rio Games. He also remains active as a key part of a healthy lifestyle, having run over 30 full marathons, and was recent 2017 Philippines National Champion in Powerlifting.

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