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James Maxmin  

Founder and Chairman of Global Brand Development,Author, The Support Economy.

Jim Maxmin is a renaissance leader. A CEO from the age of 32, Jim is the co-author of the path finding book The Support Economy: Why Corporations Are Failing Individuals and the Next Episode of Capitalism. Heralded as “revolutionary” when first published in 2002, The Support Economy is now being recognized as a prescient and visionary rendering of the emerging world of distributed commercial and social networks.

Jim became the CEO of VOLVO UK at the age of 32. Under his leadership it became the most profitable VOVLO business anywhere in the world. Jim developed a special renown for his skill in marketing and customer service innovation. His skills as an innovator continued during his tenure as Chairman and CEO of Thorn Home Electronics and Laura Ashley. The groundbreaking alliance he forged between Laura Ashley and Federal Express (a model that has since become standard business practice) is the subject of a widely read case series at the Harvard Business School.

Jim founded his own investment company in 1994. He remained a non-executive director of many firms, including The British Airports Authority, Progressive Insurance Company, and Scottish Provident. He has also advised organizations in both the private and public sectors as well as many start-ups.

Since the publication of The Support Economy, coauthored with his wife, Harvard Business School professor Shoshana Zuboff, Jim has focused his work on the design of new business models that center on the individual end consumer. He has developed a deep knowledge of the economics of these new businesses based on leveraging digital platforms, distributed work systems, and collaborative multi-enterprise networks. His work has spanned many sectors, including financial services, health care, housing, consumer services, and public/private sector initiatives.

Jim will share his learning and expertise on the new distributed enterprise: how to understand it, build it, manage it, lead it, and create wealth. His unique combination of theory and practice will help you to bridge the gap between strategy and operations

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