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Jamie Kern Lima      

Founder of IT Cosmetics, Author, Investor & Advocate for Women Entrepreneurs

Jamie Kern Lima is a self-made entrepreneur, champion of women, philanthropist, keynote speaker and Co-founder of IT Cosmetics, a company she started in her living room and sold to L’Oreal for $1.2 Billion, becoming the first female CEO in L’Oreal’s 100+ year history. She’s on the Forbes Richest Self-Made Womens List and is an active investor in more than 15 companies.

Lima’s is a journey of starting IT Cosmetics from her living room, not paying herself the first three years, hearing countless Nos from retailers and investors, all while working 100+ hour weeks to keep her dream alive. Her passion for her mission, unremitting perseverance, hard work and belief led to her turning every NO into an eventual Yes, presenting and selling her products in more than 1000 live shows on QVC, and eventually building the largest beauty brand in their history.

Lima is passionate about inspiring and mentoring entrepreneurs, building businesses, making a difference in the lives of women and girls and giving back in a big way. As a highly sought-after speaker, Lima loves sharing stories of inspiration, underestimation, rejection, overcoming self-doubt and never giving up and she’s especially passionate about inspiring, elevating and empowering women and entrepreneurs!

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