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Jamie Kern Lima      

Co-Founder & CEO of IT Cosmetics; Advocate for Women Entrepreneurs

Jamie Kern Lima is Co-Founder & CEO of IT Cosmetics, a top-selling makeup and skincare brand at ULTA Beauty, Sephora and QVC. In 2016, L'Oréal acquired IT Cosmetics in its largest US acquisition to date, making Jamie the first female CEO in L'Oréal's 100+ year history.

Jamie is passionate about inspiring and mentoring entrepreneurs, building businesses, making a difference in the lives of women and girls and giving back in a big way.

Prior to launching IT Cosmetics, Jamie was an award-winning TV news anchor with beauty challenges including sparse brows and sensitive skin and she could never find products that truly worked. That’s when IT Cosmetics and Jamie’s mission to empower every woman to feel her most beautiful was born.

Jamie graduated valedictorian from Washington State University and received her MBA from Columbia University, where she received the 2019 Medal of Excellence. She’s on the 2019 Forbes 60 Richest Self-Made Women list, Goldman Sachs’ 100 Most Intriguing Entrepreneurs, WWD’s 50 Most Powerful Women in Beauty, Porter magazine’s Incredible women list and is a member of Columbia Business School's Board of Overseers and Harvard's Women’s Leadership Forum. She also received the EY Entrepreneurial Winning Women Award, Columbia Business School’s Distinguished Early Achievement Alumni of the Year Award, Fashion Group International Star Award and the CEW Achiever Award.

Jamie is energized by an unremitting passion to inspire and empower girls, women and entrepreneurs and has been featured on Good Morning America, Today, CBS This Morning, CNBC, Nightline and Joel Osteen and in The New York Times,O, The Oprah Magazine, PEOPLE, Marie Claire, Shape, Glamour, Cosmopolitan, InStyle, Allure, WWD, Good Housekeeping, New York Magazine, The Wall Street Journal and more. She’s also appeared in more than 1,000 live television shows to date on QVC.

Jamie works passionately with many philanthropic causes including Look Good Feel Better®, where IT Cosmetics has donated $40 million in product to date to help women face the appearance-related side effects of cancer with confidence.

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