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Jane Atkinson
Author of "The Wealthy Speaker", Jane Helps Professional Speakers Catapult Their Business
Jane has been helping speakers catapult their businesses for more than 20 years. As a former speaker's agent, she has represented numerous speakers who have vaulted to the top 3% of the industry including Vince Poscente, Peter Legge and Joe Calloway (all CSP/CPAE's).
In Jane's role as an agent, she often took speakers from 0 to 80 engagements per year at very high fees. Jane worked with them to develop focused and effective marketing materials and then implemented a consistent, long term sales and marketing strategy.
Jane went on to work as Vice President for International Speakers Bureau in Dallas, TX managing their Exclusive Speakers Division. There she represented celebrities like boxing legend Sugar Ray Leonard and President of Washington Wizards Basketball, Susan O'Malley. Also included in the ISB roster were bestselling authors like David Weinberger, co-author of The Cluetrain Manifesto and the Swedish authors of Funky Business, Jonas Ridderstrale, and Kjell Nordstrom.
Spending a total of 6 years under the roof of a bureau gave Jane some keen insights into the industry. Not only did she see hundreds of speaker's marketing materials (the good, the bad and the ugly) but she learned the keys to building long term profitable relationships with bureaus.
Currently, Jane is a full time business coach and consultant dealing exclusively with professional speakers, celebrities and CEO's. Her clients are the who's who and the up-and-comers of the speaking world. She is often asked to speak at National Speakers Association and Canadian Association of Professional Speakers conferences and Chapter meetings. For more information on Chapter events - see Jane's website.
Jane's book entitled The Wealthy Speaker: A Proven Formula for Building a Successful Speaking Business has been touted "the bible" of the speaking industry. Her next book The Epic Keynote: Presentation Skills and Styles of Wealthy Speakers was an excellent follow up.
Jane has been trained by the Coaches Training Institute (CTI) and combines coaching with consulting. The results are a combination of 20+ years industry experience with actual coaching technique and structure.
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