Janice Luvera is global brand leader for Genworth, directing brand strategy and developing programs to help people achieve and protect financial security. Through social media, original content, experiential marketing techniques, and other data-driven deliverables, she has led Genworth – founded in 1871 as The Life Insurance Company of Virginia – into the digital age. Luvera recently launched Genworth’s #LetsTalk Tour, an ongoing campaign to raise awareness and educate Americans on long-term care planning. She has held a number of management positions at Genworth and its predecessor, GE Capital. Earlier in her career, she directed marketing and advertising efforts for Domino’s Pizza and Sears, Roebuck, and Co. (Festival Underwriter Presenter)

Advertising, Marketing, Digital Marketing, Viral Marketing, Guerrilla Marketing, Branding, Finance, Social Media, Corporate Strategy, Leadership