Jasmin Larian Hekmat is the founder of indie brand Cult Gaia. In 2017, she designed the Gaia Ark, which was considered the "it" bag of the year. The bad was a crescent-shaped carryall made of bamboo. Her clothing and accessories brand can be found at Bergdorf, Saks, and other stores across 32 countries.

Celebrities Lupita Nyong'o, Kendall Jenner, Michelle Williams, Chrissy Teigen are known fans of Hekmat's work. In 2018, she was recognized as a Forbes 30 Under 30 honoree in Art and Style.

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