Jasmine Jones is a pioneering health tech entrepreneur and the esteemed founder and CEO of Myya, a groundbreaking online platform offering direct-to-consumer, insurance-billable post-mastectomy intimates. Inspired by the personal challenge her grandmother faced in finding suitable post-mastectomy bras during her battle with breast cancer, Jones established Myya to fill this significant gap in the market. Myya, incubated under Cherry Blossom Intimates—its brick-and-mortar counterpart—stands out as the nation's only online boutique that provides a fully customizable virtual fitting experience for breast cancer survivors, facilitated by certified mastectomy fitters, and uniquely capable of billing insurance directly for its services.

Jones' innovative work with Cherry Blossom Intimates led to a landmark achievement in April 2022, when the Techstars-backed company successfully closed a $2.25 million pre-seed funding round, positioning Jones among the rarefied group of Black women to secure over $1 million in venture capital. Her accolades include being named a Forbes Under 30 Listmaker in Retail and E-Commerce, an award-winning lingerie designer by the Fashion Institute of Technology, and a Tory Burch fellow.

Beyond her entrepreneurial success, Jones is a former Miss District of Columbia USA and a trusted speaker, lauded for her ability to inspire and engage audiences across various platforms, including prestigious academic institutions like New York University, Columbia University, and Georgetown University. Her speeches resonate particularly with university-level audiences, where she shares her journey of innovation, resilience, and the importance of addressing real-world problems with passion and creativity.

Jones' origin story is deeply personal and profoundly inspiring. Witnessing her grandmother's discomfort and struggle to find post-mastectomy products that were both functional and aesthetically pleasing propelled Jones to revolutionize the industry through Cherry Blossom Intimates and Myya. Her mission is to ensure that all women have access to post-mastectomy bras that not only fit perfectly but also honor their journey with dignity and beauty.

In addition to her professional endeavors, Jones is dedicated to mentoring the next generation of female leaders through her involvement with The North and Girls Who Start. Her story and achievements have been featured in Forbes, Yahoo!, Washington Business Journal, Coveteur, Business Insider, District Fray, Washingtonian Magazine, Fast Company, and many other prestigious publications, making her a beacon of innovation and empowerment in both the health tech and fashion industries.

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