Jason Chinnock followed his passion for motorcycles from the parts counter at a local Colorado Ducati dealership to the chief executive position of Ducati motorcycle’s largest global sales market. As the CEO of Ducati North America, Chinnock pushes the motorcycle world’s most beloved brand into new product segments, disrupting the industry to adopt new technologies for innovation in safety and performance.

After being recruited to Ducati North America in 2004, the intrapreneur was quickly elevated to director positions in sales, marketing, and network development. After Ducati was purchased by Audi AG in 2012, he was moved to sister brand Lamborghini to establish and oversee marketing and communications initiatives in North America. In January 2016, Chinnock was brought back to Ducati North America to lead the company as CEO.

Chinnock attended Colorado State University and served in the U.S. Army as a tank pilot during Operation Desert Shield / Storm.

Veteran Affairs, Automotive, Business, Business Growth, Sales, Branding, Public Relations, CEO, Chief Executive Officer (CEO), Leadership Marketing, Advertising,