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Jason Peterson        

Chairman & Chief Creative Officer at Havas

Over the course of 20 years, Jason Peterson has spearheaded TV, print, interactive, and brand identity campaigns for Target, Samsung, Sauza, Reynolds Wrap, Hefty, Wrigley’s, Reebok, Vitamin Water, Comcast, NBA, State Farm, and MTV/VH1. In addition to that, he’s personally made social media, particularly Instagram, a priority for brands instead of just an after thought. At the core of all his work is one central theme – turning classic, American, blue chip brands into culturally relevant powerhouses.

Jason Peterson is a prolific instagram photographer and Chief Creative Officer at Havas Worldwide, the full service branding agency responsible for creating the Dos Equis campaing for The Most Interesting Man in the World. His powerful black and white images capture human stories within a large scale urban environment and he is the first photographer to show at Royalton New York's Photo Exhibition Series entitled Concrete Jungle. Jason's installation, New York in Black and White, features 15 images of iconic New York locations. His series launches April 14th and will be on display in Royalton's lobby lounge through May 31st.

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