Jason Yim is the founder and CEO of Trigger XR, an award-winning agency that creates augmented reality, mixed reality and virtual reality experiences that connect people to brands, sports, entertainment and e-commerce. For over 14 years, he has been strategizing, building, and running XR solutions for the world’s top brands, helping them to launch cutting-edge and immersive experiences while leading them into the metaverse in innovative yet measurable ways.

A pioneer in the industry, Yim has led the company through over 300,000 hours of XR development, notably as a showcase developer for Google and Amazon, and as a preferred partner for Snap, Facebook, Instagram, Niantic and for Verizon's 5G Innovation team. He is a world-recognized XR speaker with talks at major industry conferences, including AWS, CES, SXSW, TEDx and Augmented World Expo.

Yim has five assigned patents in AR/XR and was named to Next Reality's “30 People to Watch in Augmented Reality for 2020.” He has also been featured across leading tech publications such as Ad Week, CNET, Digiday, Engadget, Forbes, TechCrunch, VentureBeat, Wired, XR Today, CMSWire, and Sirius Business Radio, among others. A graduate of the University of California at Los Angeles, Yim serves on the Interactive Advertising Bureau (IAB) AR/Metaverse Board.

SXSW, Technology, Innovation, Virtual Reality, Gaming, Metaverse Modern Media, Mobile Applications, TED, Customer Experience, Branding, UX, Leadership, Digital Marketing,