Jay Baer has spent 25 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 34 of the FORTUNE 500. His current firm, Convince & Convert, provides word of mouth, digital marketing, and customer experience advice and counsel to some of the world’s most important brands.

Baer's new book, "Talk Triggers," is the complete guide to creating customers using strategic, operational differentiators that compel word of mouth. In the best companies, the customers do the marketing. "Talk Triggers" is the instruction manual for making businesses grow with customer conversation. His second book, "Youtility: Why Smart Marketing is About Help not Hype," was #3 on the New York Times business bestseller list, and a runaway #1 Amazon bestseller.

Baer speaks world-wide, often with lessons about how businesspeople can use today’s shifts in technology and consumer expectations to gain or keep more customers. His Convince & Convert blog was named the world’s #1 content marketing blog by the Content Marketing Institute, and is visited by more than 250,000 marketers each month. Baer also hosts and produces the Social Pros podcast, which is downloaded 65,000 times monthly and was named 2015’s best marketing podcast by the Content Marketing Awards.

A fixture in social media, Baer has been named a top influencer of CMOs, B2B marketers, small business owners, and digital marketers. He’s also one of the world’s top Global Gurus in customer service and customer experience. Convince & Convert is the fifth multi-million dollar company Baer has started from scratch. Before his move into digital marketing in 1994, he was a brand marketer and a political consultant, with major roles in state, federal and presidential electoral campaigns.

Befitting his roots in Arizona, Baer is a tequila collector and maintains his allegiance to the teams of his alma mater, the University of Arizona. He lives in the idyllic college town of Bloomington, Indiana with his wife and children.

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