After serving more than 18 years as a sales and marketing consultant in the high-tech industry, Jean-Marc Bellot was noticed the prevalence of prefabricated posts in marketing services. They would focus on the product, the "thing," and were far from focused on the customers actual concerns.

During the 90s, the market was hungry for technology and because of this, products sold well. The excitement of new technology was in full swing, and no one had a good reason to question the marketing practices used-- despite the lying drifts known and recognized by the whole profession.

Since 2001, the landscape has changed considerably. The unethical practices by technology providers faced disappointing sales performance, and the hour of questioning sounded.

In this context, Jean-Marc has revolutionized marketing and selling.

Sales, Marketing, Business, LinkedIn Influencer,