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Jeff Korhan        

New Media Marketer, Award Winning Entrepreneur, and Top-Ranked Blogger

Jeff Korhan is a new media marketer, an award-winning entrepreneur, and a top-ranked blogger who helps entrepreneurs and small business owners maximize their Web visibility, reputation, and referrals with social media and Internet marketing.

Jeff began his career as a Fortune 50 Sales and Marketing Manager with an MBA. He later started and operated a landscape company that was twice named Business of the Year in one of the fastest growing communities in the country. After 20 successful years he sold his business, and now applies three decades of marketing experience to help clients develop sustainable marketing practices that capitalize on emerging small business trends. Jeff maintains a busy schedule speaking and consulting on the topics of social media marketing, relationship selling, and entrepreneurship trends. He is a social media columnist for GIE Media, a frequent guest blogger, and a recognized expert in the green industry, where he has served on several association boards. Jeff's New Media and Small Business Marketing blog was recently ranked by Technorati as a Top 100 Small Business Blog.

Videos


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Jeff Korhan on Small Business Blogging
added almost 7 years ago
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Jeff Korhan on Small Business SEO
added almost 7 years ago

Speech Topics


How to Use Social Media to Better Understand and Serve Your Customers

Customer service is moving online, and that means social media is no longer optional for businesses. The social web gives consumers a voice and exceptional leverage in a business environment where quality and competitive pricing are expected. Learn how to participate in the conversation and manage it well to create sustainable opportunities for business growth.

  • Buyers are hungry for information that many consider to be common knowledge. Learn how to combine your expertise with social media practices to best serve your customers and attract new business.

  • The key to any form of social interaction is being a good listener. Learn how you can use social media monitoring to understand and respond to the needs of your customers and prospects.

  • It’s better to be the best connected than the most connected. This session will show you how to strategically use your social media channels to have higher value interactions.

Essential Social Marketing Practices for Every Small Business

Social media is dramatically influencing how you should market and operate your business today. It is the reason every small business is now its own media company - or should be. This program will give you a foundation for understanding how to effectively use social media now - and to capably navigate future changes to keep your business relevant in the markets you serve. Participants will learn:

  • How the social web works to align businesses with buyers, and how to implement a process for reliably improving search rankings to build the alignment that leads to profitable outcomes.

  • Why content marketing is a vital component of any social media strategy, and how to publish the content that consistently attracts new buyers.

  • How to capitalize on the intersection of social, location, and mobile marketing to position your business as a trusted, hyperlocal community insider.

How to Use LinkedIn to Be a Better Connected Business Professional

LinkedIn is an essential social network for every business professional. This program will help you use LinkedIn to develop a stronger business network to create alignment with resources and opportunities for building sustainable business growth. Participants will learn:

  • How to optimize your LinkedIn profile for the powerful search features that align you and your business with those seeking your skills and expertise.

  • How to customize your LinkedIn profile with video and other features to effectively create a mini-website that is readily indexed and highly ranked by Google.

  • How to use LinkedIn's unfiltered experience between you and your connections to open doors to new business opportunities.

How to Use LinkedIn to Be a Better Connected Business Professional

LinkedIn is an essential social network for every business professional. This program will help you use LinkedIn to develop a stronger business network to create alignment with resources and opportunities for building sustainable business growth. Participants will learn:

  • How to optimize your LinkedIn profile for the powerful search features that align you and your business with those seeking your skills and expertise.

  • How to customize your LinkedIn profile with video and other features to effectively create a mini-website that is readily indexed and highly ranked by Google.

  • How to use LinkedIn's unfiltered experience between you and your connections to open doors to new business opportunities.

Relationship Selling in the Trust Economy

Relationship selling is essential in a business environment that places a premium on trust. Participants will learn how to earn the attention of prospects and engage them with a well-designed sales process that converts that engagement into new business. Key takeaways include:

  • How to combine traditional selling practices with new technologies to increase productivity and collaboration with team members and customers.

  • Whether your business is local, regional, or national, learn how to capitalize on hyperlocal marketing practices to favorably position it.

  • Every individual in your company is now an influencer that contributes to its success. Learn how to build a company culture that drives productivity.

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