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Jeff Kortes          

HR & Labor Relations Expert, Founder of Human Asset Management LLC, Author

Jeff Kortes has over 25 years of experience in human resources and labor relations, with a diversified background in sectors including construction, manufacturing, municipal government, and high-tech environments. Throughout his career, he has held leadership roles at companies such as SPX, Midas International, ConAgra, Inc., Camtronics Medical Systems, and the City of Franklin, Wisconsin, focusing on employee recruitment, retention, and development.

Kortes is the founder of Human Asset Management LLC, a consulting firm that specializes in talent acquisition, employee retention, leadership development, employee engagement, and the development of high-performance work cultures. He is a Certified Speaking Professional (CSP) through the National Speakers Association and offers insightful keynote programs such as "Give Your Employees C.R.A.P…the Success Formula for Building Employee Loyalty" and "Creating a Culture of C.R.A.P… how Culture will Drive Results in the New Workplace." His C.R.A.P. Philosophy (Caring, Respect, Appreciation, and Praise) has significantly reduced employee turnover by 40-80% in various organizations.

As a former HR leader and "headhunter," Kortes provides valuable insights into why organizations struggle with recruitment, retention, and culture building. His practical experience enhances his speaking engagements, making him a high-content, energetic speaker who connects with his audience through real-life stories and humor. He is also the author of "Give Your Employees C.R.A.P…and 7 Other Secrets to Employee Retention" and "HR Horror Stories…True Tales from the Trenches." Beyond his professional life, Kortes is an avid high school wrestling fan, a CrossFit participant, and a US Army veteran.

Speech Topics


Creating a Culture of C.R.A.P....How Culture Will Drive Results in the New Workplace

Have you ever wondered what makes some cultures engines that produce excellent results year after year? Those bosses and organizations that build a people-centric culture understand that it is the culture they create that drives success…not the opposite. This program is an “idea” program, but it is also a “process” program. Participants will understand the importance of building an engaged and loyal workforce as well as learn actionable steps they can use to start building this type of culture.

Recruit to Win

Do you struggle to find talent in a candidate driven market? Do you get frustrated trying to fill open positions? Do you wonder if there is a way to be successful in the war for talent? Jeff provides a “headhunter’s” insight into how to build a comprehensive recruiting strategy. It’s no longer enough to post a job and hope that candidates apply. He knows that strategy is at the heart of finding the people you need to run your organization. Through real-life stories and interactive participation, Jeff has created a program which helps participants understand how to build a strategy so they can win in the war for talent.

Give Your Employees C.R.A.P...the Success Formula for Building Employee Loyalty

Have you ever wondered why some bosses and organizations have people who are incredibly loyal to them and who will do anything for them while others have a revolving door of employee turnover? Those bosses and organizations people want to follow give their employees lots of C.R.A.P.! (Caring, Respect, Appreciation and Praise). Jeff provides a “headhunter’s” insight into why some employees are loyal and others work only to get a paycheck. Through real-life stories and interactive participation, Jeff has created a program which helps participants understand how to demonstrate Caring, Respect, Appreciation, and Praise, so that they can systematically build employee loyalty in their organization.

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