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Jeff L. Brady  

Jeff L. Brady is an award-winning TV News Anchor and Reporter who spent 18 years in broadcast journalism, working in newsrooms across the southwest. Most recently, he anchored the 5pm news at WFAA-TV in Dallas-Ft Worth. Throughout his time with Channel

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STORY TELLING 101

Every great communicator is a great story teller. Every great brand has a powerful story behind it. Every successful brand inspires clients, consumers and customers to tell the story in their own way. Even in this age of digital media and social networks, word of mouth remains the most powerful brand building tool. So what story are your clients telling about you? Jeff Brady will help unpack the power of the narrative arc to build a strong brand. Using his background as a Journalist, he will explain how to add compelling narrative elements to your brand message and then leverage them across new media platforms.

 

CUT THROUGH THE CLUTTER

We live in an era of media saturation. Every adult and child is inundated with thousands of media-based messages daily. For businesses large and small this creates a daunting challenge: how to create an authentic, valuable brand identity that cuts through the clutter? Using his 18-year background as a broadcast journalist, Jeff Brady will explain how to use the world’s oldest story telling techniques and new media platforms to convey a powerful brand message.

 

EVOLVING MEDIA LANDSCAPE

Most major metropolitan newspapers are in bankruptcy. Most broadcast newsrooms have dramatically curtailed staffing and resources. At the same time social media platforms are mushrooming. The current media landscape is dramatically different from what the industry looked like just two years ago. In fact, most of us now live in distinct “media tribes” by which we access and digest news and entertainment. Jeff Brady, former anchor at WFAA TV, will explain the revolutionary changes underway in media from his perspective as a news veteran and CEO of a new media strategy agency.

 

THE ONE THING

For any company or non-profit trying to communicate a brand message, ad or solicitation, one priority is paramount: know the audience. When a message or speaker fails it is usually due to a poor understanding of the recipient audience. Know the audience and know success. Using his background as an effective communicator and journalist, Jeff Brady explains some of the most powerful tips and techniques to anticipate the expectations of a specific audience. Learn what messages will resonate and which will be rejected. 

 

YOU TUBE REVOLUTION

After being launched in 2005, YouTube has now surpassed Yahoo as the world’s second largest search engine. Its users now watch two billion videos per day and upload 24 hours of video every minute. In fact, YouTube is now become the de facto video communications tool for the planet. We are soon approaching a time when a single YouTube video can aggregate an audience larger than network television. After an 18-year career in broadcast journalism, Jeff Brady left traditional media to launch a media strategy agency that leverages the power of YouTube and other new media platforms for the benefit of commercial and non-profit clients. He will explain why this evolving landscape led him to make such a radical career move and how YouTube can help broaden your brand.

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