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Jeff Raider        

Co-Founder & Co-CEO of Harry's; Co-Founder of Warby Parker

It's hard enough to start one billion-dollar company. Jeff Raider has founded two. Raider likes to improve people’s daily lives in small ways by building brands that offer high-quality products at accessible prices.

Raider is currently the co-founder and co-CEO of Harry’s, a new brand of high-quality men’s shaving and grooming products sold directly to consumers. It was after a terrible experience trying to buy overpriced razor blades at the local drugstore, that the idea for Harry's was formed. They felt like they could build a brand that was warm and relatable and approachable to guys that gave them great products at a fair value, that delivered it to them in different and unique ways, hopefully making that purchase experience more convenient.

Less than a year later Harry’s ended up buying a razor factory in Germany. In addition to razors, they now offer face wash, face lotion, body wash, and shaving gel, among other men’s care products. In 2016 they entered a partnership with Target, and are also on the shelves, in front of 150 million people a week at Walmart.

By 2018, they raised nearly $400 million in equity and debt capital from top tier investors like Thrive Capital, Tiger Global, BoxGroup, and Highland Capital Partners to name a few. The company was also valued at around $1 billion.

Raider is also the CEO of Harry's Labs, a new organization that uses the skills of the Harry's team to support entrepreneurs as they build and scale their brands.

Raider is a co-founder of Warby Parker, the transformative lifestyle brand offering designer eyewear at a revolutionary price while leading the way for socially-conscious businesses. While at Wharton for Business school, Raider came up with the idea of selling glasses online. Pretty quickly the founding team discovered they had achieved product/market fit.

They turned on their website the day that GQ published a piece on eyewear and mentioned them specifically. That resulted in a deluge of orders. Warby Parker hit its first-year sales plan in its first month. Raider has stayed on the board of Warby Parker, a company which now has a few thousand employees, and almost 100 stores. They have reportedly raised close to $300 million and are close to a $2 billion valuation.

News


The Entrepreneur Behind Warby Parker And Harry's Founded Not One But Two Billion Dollar Companies

Jeff Raider is the cofounder behind two really big startup success stories. Between Warby Parker and Harry’s, this entrepreneur has raised close to three-quarters of a billion dollars in startup capital and fathered two unicorns in the process.

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