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Jeff Roe      

Political Consultant & Strategist, Founder of Axiom Strategies

Jeff Roe is the founder of Axiom Strategies, a firm specializing in strategic consulting, direct voter contact and research services for congressional, senatorial and statewide campaigns. Axiom was founded in Kansas City, Missouri in 2005. Axiom Strategies is the fastest-growing and largest General Consulting political firm in the nation. Roe is best known for his data-driven and bare-knuckled approach to politics as well as his role as campaign manager for Ted Cruz’s 2016 run for president.

Axiom has helped elect 74 congressmen, 8 senators and 6 governors nationwide. In addition to political and ballot initiative campaigns, Jeff’s team regularly consults and provides crisis management to 8 Fortune 500 companies and over 20 public corporations on federal, state and local issues.

In 2016, Fox News Sunday’s Chris Wallace proclaimed Jeff was the “man behind the secret to Ted Cruz’s ground game.” Jeff is famous for his attention to detail and his strategic focus on the science of messaging, such as the Houston Chronicle explains, his desire to “keep a piece of campaign literature in a targeted voter’s hands for 48 seconds or more – instead of the industry average of 24 seconds – before it goes in the trash.” Others have noted that Ted Cruz’s campaign was perhaps “the most sophisticated” the first in the nation caucus state had ever witnessed. On MSNBC, pundits covering the 2016 primary said that Jeff Roe has become the ‘rock star’ in politics created each cycle to the likes of Lee Atwater, James Carville and David Plouffe. According to the Washington Post, “Ted Cruz ran the best campaign of any Republican politician in the 2016 primary.”

Jeff’s political career began at the ground level, working for then-State Representative Sam Graves in 1994, helping to elect him to State Senate and eventually Congress in 2000, after which he became Graves’ Chief of Staff. In 2001-02 Jeff helped Missouri Republicans take over the General Assembly for the first time in 50 years.

Axiom debuted on the Presidential level in 2008, when Jeff assisted Arkansas Governor Mike Huckabee with a massive voter ID effort in dozens of states including Iowa, South Carolina, Florida and the Super Tuesday States. In 2012, Jeff was a consultant to Gov. Rick Perry’s Presidential campaign before ending the Presidential cycle assisting Newt Gingrich.

In 2010, Axiom added a Washington DC office and grew in staff and offices further in 2015 to include San Francisco and Austin. In 2017, Axiom opened an office in Annapolis and also dramatically expanded its West Coast presence, opening offices in Sacramento, San Diego and Seattle.

A Brookfield, Missouri native, Jeff grew up working on his family’s hog farm, was an Eagle Scout and joined the Army National Guard at the age of 17. He attended basic training at Ft. Still, Oklahoma and served in a 155 mm Howitzer Unit in South Korea.

He graduated from Northwest Missouri State University in Maryville. He and his wife, Melissa, live in Houston with their daughters, Remington and Reagan, and son, Rockwell. They are members of Houston’s First Baptist Church.

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