Jeff Yang is a veteran strategy & communications professional whose career in media, marketing and technology has spanned two decades, and included multiple successful media and marketing startups. He was the founder of aMagazine: Inside Asian America, which grew into Asian America's largest and most influential English-language media institution, and of aOnline.com, one of the first Asian American content and community sites on the web.

Yang is Head of Global Futures at sparks & honey, a consultancy focused on helping brands and businesses track and align with the real-time flow of global culture. Prior to s&h, he was SVP at The Futures Company, a subsidiary of WPP, and VP and principal global strategist at Iconoculture, now a Gartner subsidiary, where he directed the company's research activities in Greater China, Japan and Korea. His research focus includes such topics as the use of mobile and social networks among younger generations, the social impact of technology, and the shifting nature of identity, both on and offline.

He has written three bestselling books — Jackie Chan's New York Times-chart topping memoir "I Am Jackie Chan: My Life in Action;" "Once Upon a Time in China," a history of the cinemas of Hong Kong, Taiwan and the Mainland; and the Asian pop culture compendium "Eastern Standard Time: A Guide to Asian Influence on American Culture" — and three graphic novels — "Secret Identities," "Shattered," and "New Frontiers." His latest book is the New York Times bestselling "RISE: A Pop History of Asian America, from the Nineties to Now."

Social Media, Asian Heritage, Journalism, Media Professionals, Political Journalism, News & Media, Communication, Strategic Planning, Consulting, Entrepreneurship, Technology, Asia & The Pacific, Strategic Leadership Authors, Discrimination,