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Jeffrey Baxter  

Guitarist from Steely Dan and The Doobie Brothers, Defense Consultant

A renowned security authority and Grammy award-winning guitarist with The Doobie Brothers and Steely Dan, Jeffrey "Skunk" Baxter blends his expertise in national security and entertainment to illustrate how the power of unconventional thinking can creatively solve problems and 21st-century risks

In his presentations, Jeffrey highlights creative, unconventional problem-solving and planning techniques by showing audiences how to apply knowledge gained in one area to advance goals in completely different fields. He explains how to approach issues with new "logic templates" and how to leave preconceptions behind. Through humor and lateral thinking, he helps audiences map effective strategies, rediscover the drive to innovate and ignite passion in their careers

How does a rock musician become a national security expert? It only took a few issues of Aviation Week magazine to pique Jeffrey Baxter’s interest in military technology and missile defense systems. Self-taught, as many geniuses are, he wrote a paper that proposed converting a ship-based anti-aircraft missile system into a rudimentary missile defense system. After sharing his paper with a local congressman his career as a defense consultant was born.

A consultant to the Department of Defense with a high-level security clearance at the Pentagon, he now advises top military and civilian groups on asymmetrical warfare, next-generation technologies and unconventional strategies.

Speech Topics


Asymmetrical Thinking in a Conventional World

Do you experience frustration with rigid structures in your organization? Has it impacted your company's profits? Has it prevented the type of agile business practices and innovative thinking that defines the great companies from the good? In a world that is faster, smarter, and globally connected, can the "tried and true" practices of the past sustain the competitive world of today?

Much like why we do not race 1960s-era cars in today's NASCAR, Jeff Baxter not only strips down the 19th-century business model to show the outdated flaws (such as the rigid, hierarchal, and policy-driven roles for workers and management, where creativity outside the strict job definition is discouraged and conditions for advancement skew more toward seniority than creativity), he also shows how new practices and new ways of thinking are reaping huge benefits for organizations. These new models allow for more agile and creative action/reaction in a competitive environment that management gurus of yesteryear would never have anticipated, nor understood.

Asymmetrical thinking is a template already used by many of the best and brightest leaders of business and nonprofits. Yet most leaders will stay in the safety of the well-rooted practices of the past because they lack the clear understanding of the immediate benefits to the bottom line. The question for you is, will your organization continue trying to win with that old race car?

Problem Solving in the 21st Century

Many of the problem-solving models we are familiar with are based on 20th- or 19th-century problems that either don't exist now or have morphed into something very different. A world that is real-time connected, is truly global in nature, and has threats or competition that flash up from unexpected sources is a world that demands new approaches to problem solving.

Provide great decision makers with even better skills and tools, and the sky is the limit. Yet, until people and organizations are willing to reevaluate the way they solve problems, and exploit these and other emerging tools and practices, they will find themselves falling behind in a world where learning and experience progress at an exponential rate.

Thinking Outside of the Box

Tipping the Scales: Using Asymmetrical Thinking to Change the Rules in Your Favor

Can you acquire the ability to mastermind the kind of agile business practices and innovative thinking that separates the great companies from the good? Is it possible to devise new ways to out think your exams? Jeffery Baxter thinks so. There are plenty of self-proclaimed “out-of-the-box” thinkers in the world, but only one man can truly be packaged as an asymmetrical thinker. What is the difference, you ask? The difference is, Baxter doesn’t just avoid the box – he transcends it.

To be hailed as a “creativity guru,” one must think on an even higher plane. Jeff Baxter not only strips down the 19th-century business model to show the outdated flaws such as the rigid, hierarchal and policy-driven roles for workers and management, he also shows how new practices and new ways of thinking are reaping huge benefits for organizations and individuals. These new models allow for more agile and creative action/reaction in a competitive environment that the management or student body of yesteryear would never have anticipated, nor understood.

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