Jeffrey Easton is the vice president of user experience (UX) research at Goldman Sachs. He has over 20 years of experience in UX and specializes in institutionalizing UX practices in large organizations. He is a Certified Usability Analyst (CUA) and a Certified Experience Analyst (CXA).

Prior to working for Goldman Sachs, Easton served as Fidelity Investment's Director of User Research. Easton also spent 10 years managing an award-winning, global UX research team as VP, User Experience Advocate, at JPMorgan Chase.

Easton is an expert in information architecture, digital strategy, user research methodologies, Web analytics, marketing, accessibility, and survey research and statistical analysis.

Easton holds an MBA in MIS and Marketing from NYU's Stern School of Business. He also has a bachelor's degree in philosophy and urban studies from Michigan State University.

User Experience (UX) Business, Marketing, Digital Marketing, Data Analytics, Technology,