Jeffrey A. Hirsch is Chief Operating Officer for Starz.

As COO, Hirsch oversees both the day-to-day operations for the company as well as the global expansion of the STARZ brand. He is actively engaged in every aspect of the business from Marketing, Programming, Scheduling and Research to Affiliate Sales and Distribution, Content Acquisition and Technology and Product Development. Under his leadership, the company has launched the STARZ App in the U.S. and the STARZPLAY brand and platform into multiple international markets, rebranded the STARZ network and the repositioned the STARZ ENCORE suite of services.

Hirsch has played a key leadership role at Starz since joining in July 2015 as President of Global Marketing and Product Development. Since Lionsgate’s acquisition of Starz in December 2016, Hirsch has also played a lead role in integrating Starz into the Lionsgate family and exploring opportunities for the two companies’ combined suite of OTT offerings.

Hirsch joined Starz in 2015 after serving most recently as Executive Vice President and Chief Marketing Officer, Residential Services at Time Warner Cable. In this senior executive role since 2011, Hirsch was responsible for all Time Warner Cable corporate marketing activities to the company’s residential customers. Hirsch first joined Time Warner Cable in 1999 and served in various executive roles including responsibilities in strategic product development for the Time Warner Cable iPad app, and serving as President for Residential Services in the Time Warner Cable New York City, Los Angeles and Rochester, NY regions. Prior to that, Hirsch’s past experiences included stints at NYNEX Corporation in product bundling and McCann-Erickson in advertising.

Hirsch was recognized in 2012 as the sole recipient of the Vanguard Award for Young Leadership and twice ranked by Forbes for his executive talents and influence in marketing and social media.

He received a Bachelor of Arts in Communications from the University of Pennsylvania and a Masters of Business Administration from The Amos Tuck School at Dartmouth College.

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