Martin and her older brother Jeff started Pipsnacks in 2012 with $3,000 in the bank, first handing out their product in hand-stamped brown bags. Along the way, the pair received funding on an episode of Shark Tank from Barbara Corcoran. Their better-for-you popcorn brand, which comes in flavors like rosemary, truffle, and sea salt, now sells in Whole Foods, Target and more.
News
Jen discovered the special variety of corn that we pop a few years ago while she was living in Chicago. The first time we made it together I said, “We should sell this!” We were both doing other things and the timing was just not right. After a few years of flirting with the idea, we decided to go for it 100%. We were on a road trip together from LA to New Jersey when we started to develop the idea and brand that became Pipcorn! So that’s pretty much the story, some special popcorn kernels, a few years and a road trip. That is our randomly awesome recipe!
When Jeff and Jen Martin, founders of Pipsnacks, accepted an offer from Barbara Corcoran on Shark Tank, their sales that night matched their sales of the entire previous year. Yet their success can be attributed not only to that game-changing investment, but to their own personalities...
Barbara Corcoran recently told Business Insider that her favorite "Shark Tank" investment from the past six seasons of the hit show is "definitely" Pipsnacks, makers of gourmet popcorn...
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