Jeni Britton-Bauer started making ice cream in 1996, as a 22-year-old art and art history student obsessed with scent at Ohio State University. What began as her experiments with blending essential oils in her spare time eventually led to a business idea. She stepped out of her college life to pursue this passion for making scented ice cream. Her whimsical trial of adding cayenne to a tub of chocolate ice cream, which produced a fiery throat sensation after the initial cold sweetness, was a pivotal moment in her decision to dedicate her life to ice cream making.

The company she founded, Jeni's Splendid Ice Creams, has grown over the years, and as of 2022, boasts over 80 ice cream shops and retail distributors in the US, including "Scoop Shops" in fourteen states and the District of Columbia. The ice cream shops have been so popular that they have even attracted high-profile visitors like Joe Biden, who visited their flagship location in Columbus, Ohio, in 2016 to discuss fair pay efforts.

As the chief creative officer, Britton-Bauer continually drives the brand's innovation with unusual flavor collaborations. In 2022, Jeni's partnered with Uncle Nearest Premium Whiskey for the non-alcoholic 'Boozy Eggnog' flavor and also developed a flavor called 'Biscuits With the Boss".

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