Disheartened by the hypersexualized nature of the lingerie market, Jenna Kerner wanted an intimates option that more accurately reflected her wants and needs. So in 2017 she and cofounder Jane Fisher launched Harper Wilde, a bra brand that "takes the B.S. out of bra shopping" with benefits like free home try-ons. The duo has raised $3.6 million from backers including Charles River Ventures and M Ventures.

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