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Jennifer Aaker      

Professor of Marketing at the Stanford Graduate School of Business & Author of "The Dragonfly Effect"

A social psychologist, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her research focuses on the psychology of time, money and happiness — specifically how people choose to spend their time and money, and when and why those choices are associated with lasting value. She also empirically explores the power of story and how stories can be used to achieve success in business and in life. Jennifer has done significant research around small acts and how they can create significant change, especially when fueled by digital and social media. Noted for her early work on the dimensions of brand personality, Aaker’s current research is rooted in the psychology of choice and the shifting meaning of happiness. She is the recipient of the Distinguished Scientific Achievement Award from the Society for Consumer Psychology and the Stanford Distinguished Teaching Award.

Aaker teaches courses at Stanford’s Graduate School of Business and Hasso Plattner Institute of Design (“”) such as “Building Innovative Brands” (with Chris Flink, IDEO), The Innovation Playbook, Designing Story in a Digital World, and Rethinking Purpose. She co-authored the award-winning book “The Dragonfly Effect: Quick, Effective and Powerful Ways to Use Social Media to Drive Impact” with her husband (to whom she is surprisingly still happily married), and has served on the Advisory Board of early stage startups and companies, from ADAY to Google X.

Speech Topics

Harnessing the Power of Stories

Learn to tell stories that advocate your ideas and bring others along with you.

Studies show that we are wired to remember stories much more than data, facts, and figures. However, when data and story are used together, audiences are moved both emotionally and intellectually. Aaker demonstrates the importance of stories in shaping how others see you and as a tool to persuade. Harnessing the power of stories will enable you to be more persuasive, move people to action, and progress into your career.

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