Jennifer Lake is the Senior Vice President of Zapwater Communications and founder of the Chicago blog, Style Charade.

Zapwater Communications is an award-winning boutique public relations firm with offices in Chicago and Los Angeles. For the past 8+ years, Lake has been leasing the agency's lifestyle and luxury accounts and also drives new business development. Prior to Zapwater, Jennifer was the Vice President of Skirt PR for 6 years.

She started her style blog, Style Charade, in March 2015. The blog has been featured in People, StyleWatch, PopSugar, Brit+Co, LaurenConrad.com, and Refinery 29.

Fashion Fashion industry, Fashion Blogging, Blogging, Bloggers, Social Media, Creativity, Designers, Design, Lifestyle,