JENNIFER STAFFORD is the social media manager at HomeAway.com, specializing in social media in the vacation rental and travel industry. She has worked at HomeAway since 2007 in both SEO and social media, and managed social programs for the 2010 and 2011 Super Bowl ad campaigns, along with multiple brand campaigns. At HomeAway she oversees U.S. social media strategy, advertising, analytics, vendor and social network partnerships. Stafford is also a regular speaker on webinars and at events such as Social Media Insider Summit, Eye for Travel, the Association of Travel Marketing Executives and local social media associations in Austin. @jennstafford

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