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Jeremi Gorman    

Chief Business Officer of Snap Inc.

Jeremi Gorman has served as Snap Inc Chief Business Officer since November 2018. Since joining Snap from Amazon in 2018, Gorman has scaled and reorganized the sales team with key hires (Peter Naylor from Hulu, Dave Roter from Twitter) and promotions, enabling it to service more advertisers with vertical-specific insights. She’s also worked closely with brands, including Universal and the CW, on augmented reality campaigns utilizing Snapchat filters. Her efforts helped the social media company grow its revenue 66% year over year in the first quarter 2021 to $770 million. Some would say it’s a job Gorman was born to do. “My parents tell stories about how I memorized all of the commercials on TV when I was a kid,” she says. “To this day, I can recite every word to the My Buddy doll jingle and I plastered all of the Got Milk ads up on my bedroom wall, but I never realized it could be a profession.”

Prior to her role at Snap, Gorman worked at Amazon from 2012 to 2018. She was the Head of North American Advertising Sales for Amazon Media Group and previously led the entertainment vertical for AMG’s North American business, which included theatrical, home entertainment, TV, music and gaming. She has spent her career in digital media - first as an early Monster.com employee, then with Variety.com and then at Yahoo! where she worked with global financial service advertisers. In her free time, she enjoys using her frequent flyer miles for unique travel experiences, such as diving with great white sharks in South Africa, boating on the Fjords in Norway, exploring Cuba, hiking the Inca Trail, spelunking in an ice cave in the French Alps and riding a grown up sized tricycle down a mountain in Switzerland.

Gorman is an Executive Board member of The ADVERTISING Club of New York, where she was the recipient of the 2018 President's Award. She is a Southern California native and University of California, Los Angeles graduate.

News


‘She can move mountains’: How Jeremi Gorman brought collaboration to the forefront at Snap

Jeremi Gorman is fun with an infectious laugh, the kind of person you want to grab a beer with. She’s curious with a knack for building relationships that allow her to work cross-functionally. She’s also collaborative, celebrating team wins more than her own. It’s telling that the adjectives that spring to mind when describing Gorman’s temperament all point to perception and an innate ability to adapt to a wide array of situations and people with ease. And that synchronicity has translated well to Snap.

CNN Business exclusive: Snapchat is betting on this former Amazon exec to go after Gen Z users

Jeremi Gorman loves an adrenaline rush. She’s traveled the world to go bobsledding, hang gliding, water skiing and diving with sharks. It’s that thrill-seeking nature that led Gorman to leave Amazon (AMZN), where she had worked for more than six years — most recently heading global advertising sales — to join Snap (SNAP) as its chief business officer in November. “The more that you can experience other cultures, I think the more value you can add to a company and to your life,” said Gorman, in an interview with CNN Business.

Snap poaches new chief business officer from Amazon, where she oversaw ad sales

Snap is adding two new executives, including a splashy hire from Amazon. Jeremi Gorman will serve as Snap’s new chief business officer, in charge of global business solutions, global online sales, customer operations and business marketing, CEO Evan Spiegel said in a note to employees Wednesday. Most recently, Gorman was head of global advertising sales for Amazon.

SnapChat Exec Cleaims App's Hit Show Draws A Bigger Audience Than 'Game Of Thrones'

In the grand tradition of social media companies comparing their users to TV audiences, Snapchat Chief Business Officer Jeremi Gorman claimed on Wednesday that the app’s hit show “Endless Summer” is putting up “Game of Thrones”-type numbers.

https://www.cnbc.com/2019/08/02/snaps-jeremi-gorman-is-changing-the-companys-ad-business.html

When Snap hosted an invite-only Partner Summit in Los Angeles in April, it was a chance for advertisers to see what the social media company had in store for the months ahead, like a new audience network and a gaming platform. But for advertisers in attendance, it had a deeper meaning too.

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