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Jessica Best  

Director of Data-Driven Marketing at Barkley

Jessica is one part massive email marketing nerd and one part permission-marketing evangelist. She’s stimulated ROI in customer—and data-driven marketing for a diverse clientele, including Dairy Queen, Spirit Airlines, Wingstop, Beauty Brands, Hostess, Water.org, Associated Wholesale Grocers, Farmland Foods, Hallmark Baby, Banfield Pet Hospitals, SelectQuote, and Boulevard Brewing Company, among many more.

In 2016, she was rated in the top 50 Awesome Marketing Women to follow by Search Engine Journal. In 2017, the Kansas City Direct Marketing Association honored Jessica as the Direct Marketer of the Year.

She’s been quoted in numerous articles and trade publications, including being featured in Graydon’s Data-Driven Marketing Guidebook (published in print and ebook, in Flemish and French).

As an evangelist, Jessica also spreads the good word of great email marketing from the stage. Since 2012, she’s lead trainings and spoken in front of audiences from dozens to 1200+, from Las Vegas to New York City, from Vancouver Canada to SXSW Interactive in Austin in 2013. Her passions include good food, good people, and great email marketing.

Speech Topics


Email Marketing: the Good, the Bad and the Wow!

Learn the 10 things you should always do and the 10 things you should never do in email marketing. Then hear about some of today's best email marketing examples.

Social Media: the Good, the Bad and the Wow!

Learn the 10 things to always do and the 10 things to never do in social media. Then, take a look at those who do it well: examples from brands and companies that "get it."

Hands-on Twitter Training for Marketers

Be sure to bring your laptop, iPad or smartphone to this one-hour, hands-on seminar on Twitter for Marketers. Jessica navigates through vocabulary, account set up, best practices, case studies -- the good and the bad -- and offers some tactics for using Twitter right away to boost your existing integrated marketing campaigns.

Launching Social Media for your Restaurant

Social media's three tenets - marketing, customer service and market research - are most vital to those in the hospitality industry. In this one-hour seminar, restaurant owners, managers and marketers will learn:

  • Which channels are best for restaurants
  • An overview of each channel and how to use it
  • Best practices for your launch and ongoing social strategy
  • Ideas and tactics to grow your audience across social media channels
  • Metrics and tools for measuring success

Launching Social Media for your Restaurant

Social media's three tenets - marketing, customer service and market research - are most vital to those in the hospitality industry. In this one-hour seminar, restaurant owners, managers and marketers will learn:

  • Which channels are best for restaurants
  • An overview of each channel and how to use it
  • Best practices for your launch and ongoing social strategy
  • Ideas and tactics to grow your audience across social media channels
  • Metrics and tools for measuring success

Social Media for Nonprofits: Don't Just Add, Integrate!

Social media has grown faster in the nonprofit sector than any other marketing medium before it, largely because it's accessible and usually affordable. But are you just adding social to current marketing plan -- or worse, ONLY doing social media? The way to get the most out of social media is to fully integrate it into your marketing, public relations, volunteer outreach and more. Jessica speaks on how to integrate and offers examples of those who have done it well.

Email vs. Social: Does Anyone Still Use Email Marketing?

There's a feud still boiling between brothers in the marketing industry: Email vs. Social Media. Which brother will win the battle?

Email still has the power to grab your undivided attention and partnered with Social Media can be even more impactful. Take a look at what makes great email marketing in 2013 and look ahead to what's next.

Getting Growing: Email Marketing List Growth Online... and Off

Email marketing is likely to produce your highest return on investment of any marketing medium. So, why wouldn't you want to grow your email list?

But email is only successful when those on your email list are engaged. Jessica teaches the right way -- and the wrong way -- to grow your email list, from free tactics to paid campaigns.

I Want My $28! Rockin' Email Marketing ROI

What if each email you sent earned you $28? Email marketing (yes, STILL) rocks the highest return on investment of any medium. That is, if you do it right. Are you getting your $28 ROI? Learn two ways that will increase your email return on investment... guaranteed.

Email Creative That Closes

The success of any email marketing campaign comes down to the Message (offer), the List (audience) and, of course, the Creative. Great visual ads with stellar copy have proven that for years. In email marketing, though, it's more than a great design. You have to be designing for the medium. Jessica will highlight what you need to know and what you're probably doing wrong. This is a presentation loaded with great -- and not-so-great -- examples!

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