Email Creative That Closes

The success of any email marketing campaign comes down to the Message (offer), the List (audience) and, of course, the Creative. Great visual ads with stellar copy have proven that for years. In email marketing, though, it's more than a great design. You have to be designing for the medium. Jessica will highlight what you need to know and what you're probably doing wrong. This is a presentation loaded with great -- and not-so-great -- examples!

I Want My $28! Rockin' Email Marketing ROI

What if each email you sent earned you $28? Email marketing (yes, STILL) rocks the highest return on investment of any medium. That is, if you do it right. Are you getting your $28 ROI? Learn two ways that will increase your email return on investment... guaranteed.

Getting Growing: Email Marketing List Growth Online... and Off

Email marketing is likely to produce your highest return on investment of any marketing medium. So, why wouldn't you want to grow your email list?

But email is only successful when those on your email list are engaged. Jessica teaches the right way -- and the wrong way -- to grow your email list, from free tactics to paid campaigns.

Email vs. Social: Does Anyone Still Use Email Marketing?

There's a feud still boiling between brothers in the marketing industry: Email vs. Social Media. Which brother will win the battle?

Email still has the power to grab your undivided attention and partnered with Social Media can be even more impactful. Take a look at what makes great email marketing in 2013 and look ahead to what's next.

Social Media for Nonprofits: Don't Just Add, Integrate!

Social media has grown faster in the nonprofit sector than any other marketing medium before it, largely because it's accessible and usually affordable. But are you just adding social to current marketing plan -- or worse, ONLY doing social media? The way to get the most out of social media is to fully integrate it into your marketing, public relations, volunteer outreach and more. Jessica speaks on how to integrate and offers examples of those who have done it well.

Launching Social Media for your Restaurant

Social media's three tenets - marketing, customer service and market research - are most vital to those in the hospitality industry. In this one-hour seminar, restaurant owners, managers and marketers will learn:

• Which channels are best for restaurants
• An overview of each channel and how to use it
• Best practices for your launch and ongoing social strategy
• Ideas and tactics to grow your audience across social media channels
• Metrics and tools for measuring success