Jessica Greenwood is a senior director of strategy at Apple, where she helps shape branding and communication strategy.

Prior to Apple, Greenwood was running R/GA's activation strategy team, which is a home for hybrid thinkers with deep knowledge of content and social, contemporary communications planning, and strategic media partnerships. The activation strategy team is charged with bringing bottom-up cultural insights into the creative process, and delivering the work in the most relevant way possible. Greenwood has overseen strategy for a broad spectrum of work for clients including Nike, Verizon, Tiffany and Google.

One of the first journalists to make the leap into brand strategy, Greenwood joined R/GA from Contagious Magazine, where she oversaw the editorial team and hatched Insider, the company’s strategic consultancy. Following a stint in the Creative Partnerships team at Google, she returned to R/GA to build out this new approach to strategy.

Greenwood is a founder member of Papel e Caneta, a global collaboration between strategists across the world to solve some of society’s toughest problems; moonlights as designer of her own fashion line, and is a committed karaoke ringleader.

Creativity, Creative Thinking, Creative Advertising, Strategic Planning, Corporate Strategy, Competitive Strategy, Business, Business Leadership, Women in Business, Business Growth, Communication, Business Communications, Branding, Strategy Implementation, Leadership, Marketing,