Jessica Rovello is the CEO and co-founder of Arkadium, which provides interactive content to the world’s most well-known brands and publishers, including CNN, Comcast, Microsoft, The Washington Post and USA Today. Founded in 2001, Arkadium has developed more than 300 mobile and online games, including Microsoft Solitaire Collection, one of the most played games of all time. Arkadium’s audience attention platform, which is used by over 400 publishers worldwide, keeps users on publisher sites for an average of 15 minutes.

At age 24, Jessica pioneered digital viral marketing as the director of online services for Artisan Entertainment, where she produced the website for The Blair Witch Project. Blairwitch.com has been cited as a ground-breaking event in the history of film and the Internet, and was acknowledged as a key driver in making The Blair Witch Project the most successful independent film of all time. Jessica is the winner of the American Business Award for Executive of the Year, the Stevie Award for Entrepreneur of Year, was named one of SmartCEO’s Future 50 and is a Crain’s New York “40 Under 40” winner.

Jessica is a graduate of Wellesley College. She resides in New York with her husband Kenny and their three children Marco (8), Dean (7) and Reed (3).

User Generated Content, Content Management, Content Publishing, Digital Marketing, Viral Videos, Viral Marketing, Marketing, Entrepreneurship,