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Jessica Seinfeld          

Founder & President of GOOD+ Foundation; Author of Four New York Times Bestselling Cookbooks

Jessica Seinfeld is founder and president of Good+Foundation, a nonprofit that works to dismantle multigenerational poverty by pairing goods with services for low-income parents and caregivers.

Since starting the organization as Baby Buggy in 2001, it has provided more than $60 million in goods to low-income families, with the goal of creating an upward trajectory for them. Working with more than 80 social service partners, Jessica has made Baby Buggy/Good+ an integral part of the children's services network in New York City. In 2009, Baby Buggy received its third Four Star rating from Charity Navigator, and it is also an Accredited Charity of the Better Business Bureau. In 2010, Jessica launched a line of affordable baby-wear for Target. Called the Baby Buggy for Target collection, portions of each sale went to families in need. In conjunction with its expanded work on fatherhood, Seinfeld and Good+ co-hosted a convening on “The Father Factor” with Ascend at the Aspen Institute in 2018.

In addition to her nonprofit work, Seinfeld is the author of four New York Times best-selling cookbooks: Deceptively Delicious, Double Delicious, The Can't Cook Book, and Food Swings. In addition to recipes and tips, they address the big picture issues that surround childhood obesity and its long-term effects and offers tools and sound nutrition information parents can use to help kids flourish.


Baby Buggy Philanthropy Changes Name to GOOD+ Foundation
Baby Buggy, founded by Jessica Seinfeld, today announced that it has changed its name to GOOD+ Foundation.

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