How to Leverage The Power of Organic Content Marketing For Your Wellness Brand

Online searches for mental wellness support are at an all-time high. At the end of 2021, Google reported that searches like "affirmations" and "how to maintain mental health" had skyrocketed worldwide. General searches around healing and healthy living have continued to rise into 2022.

If brands aren’t ranking in organic search engines or creating content on organic platforms where potential users are looking for them, they’re missing a key opportunity to grow their brand and boost conversions. This is where intentional content creation, like high-value blog content and niche social media content, can be powerful.

This type of content puts brands in front of the people who need what they have to offer but aren’t searching for them just yet. Bonus, they build thought leadership, brand awareness, and authority in their space at the same time.

At the end of this talk, attendees will walk away with:

• A deep understanding of the value of organic content marketing and why it’s worth investing in.
• Clarity on how to use organic content marketing to stand out in a crowded market.
• Knowledge of the basic principles of organic marketing and how to begin implementing them.

The Importance of Creating Niche Content as a Wellness Brand

Content is Queen, but is it working for you? The wellness market is crowded and content can help set you apart—if you’re doing it well. Are you speaking to your audience or a general wellness audience? Are you creating content your ideal customers actually care about? We’ll talk about the power of niche content and how to take action so attendees can start to create the connection that drives conversion.

At the end of this talk, attendees will walk away with:

• Clarity on what topics would resonate deeper with their audience.
• How to build a content strategy that connects using data
• The five factors that need to present in every single piece of content

From Orthorexia to Body Peace: The Healing Journey of a Former Personal Trainer

I’m a former personal trainer, ex-gym rat, and long-time “clean eating” advocate. I’m also in the depths of disordered eating recovery and body image healing.

I always exercised to change the way I looked and running parallel to my fitness journey, was my food journey, which included intense elimination diets to heal a variety of mysterious body issues, like extreme bloating and a rash all over my chest, shoulders, and back.

For a Type-A, perfectionist who thinks in black and white, this was a recipe for disorder. Nearly a decade after I started my body healing journey, in the fall of 2022, I said to my husband, "I’m walking a fine line between disordered eating and conscious eating". At that moment, though, I knew which side of the line I was on. It was time to change and that's what I'll share about.

At the end of this talk, attendees will walk away with:

• A sense of being heard, seen and understood.
• A feeling of hope, that they too can heal and find peace in their own body.
• A toolbox of strategies to try on, test out, and play with as they seek to find what they need in their own healing journey.