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Jesús Cochegrus        

Business, Storytelling, and Videogame Expert

Jesús Cochegrús is a Computer Science Engineer with +20 years of experience developing videogames & storytelling projects. As a professional speaker, he has shared his ideas and points of view through +250 talks in 17 countries, becoming a reference in Innovation, Customer Experience, Corporate Strategy, and Disruption. He constantly participates in internationally recognized events with WOBI; being able to share the stage with people like Richard Branson, Steve Wozniak, Tom Peters, Philip Kotler, Guy Kawasaki, Michael Porter, or Juan Enríquez, among many others.

His extensive experience in video games and storytelling has led him to share new and disruptive approaches in fields like Customer Experience, Innovation, and Organizational Culture. He focuses on the conjunction of cutting-edge Technology, new Business Models, Exponential Thinking and Human emotions, before both always-changing customer and environment. What is "new" today in many industries has been part of the video game industry for years.

He has shared his concepts through talks and workshops for international top brands like AXA, BASF, Bose, Boston Scientific, BVLGARI, Canon, Caterpillar, Cisco, Coca-Cola, Colgate Palmolive, Continental, DELL-EMC, GM, HP, IBM, Intel, McCormick, MDRT, Metlife, NISSAN, ORACLE, Prudential, RICOH, Sura, TEDx, Thermo King, Toyota, Trane, Vidanta, Volkswagen, Walmart, and YPO, among many other companies and Universities.

He has led hundreds of projects that mix technology, art, and user experience; applied to areas like Marketing, Corporate Culture, Training, and Entertainment. The projects and videogames led by him have conquered #1 spot in iTunes Mexico and other Latin American countries (first Mexican App to achieve this), an MTV Game Award, a Mexico’s ‘National Workforce Prize’, and a ‘Volkswagen Global Education Award’. He also was the CEO of the first Mexican Company approved as an Authorized Developer for Nintendo, XBOX, and PlayStation. As a game producer, he developed projects in conjunction with companies like Audi, Volkswagen, Nintendo, Chillingo, Nike, Coca-Cola, Continental, and SIEMENS, among many others.

Speech Topics


Are You Future-Ready? Technology, Strategies & Markets are Evolving Really Fast. Are you?

The world will change more in the next 20 years than it has changed in the last 200. Are you prepared for this? Technology is evolving everywhere: Manufacturing, IT, MKT, Sales, Finance, Transportation, Logistics, Medicine, Entertainment, and whatever industry you are in. The talk gives an easy explanation of new technologies (internet of things, big data, cloud, predictive analysis, artificial intelligence, drones, 3D printing, etc.) and the trends that you really need to understand: Prediction, Automation, Cloud Thinking, Disintermediation, User Experience.

Brands that Really Connect

Let's understand the attributes that truly add value and loyalty to 'a brand.' The brand is not a logo or graphic image of a company. The brand is what we remember of every minimum contact with the company. The brand is what I feel when I visit your company, how the guard at the entrance talks to me, the way the cashier treats me, my call to "customer service" (that is everything but that), or my user experience at the company's website. Many customers are willing to pay more for a brand they love and respect.

Your Company, Your Video Game: Corporate Cultures that Foster Engagement Productivity, and Innovation

Let's analyze our attitude when we play an engaging video game: we are 100% committed to our mission, we focus on the objectives, we are willing to face the challenges, we do not let ourselves be overcome easily, we perfect our strategies and we try again if we make mistakes; without forgetting that we enjoy it and would love to play it again. This is not a coincidence. Our attitude in video games is the result of applying diverse psychological behavioral design game design strategies.

Predictor, Strategist, Disruptive: The "Corporate Evolution Mindset"

Every company is facing a great challenge: the new market. Thanks to technological advances, connectivity, and smartphones, the "new breed of human beings" whom I kindly call "Homo smartphonis," are hyper-connected, omnipresent, constantly changing, and becoming "harder to amaze." Companies should evolve, adapt, and reinvent themselves constantly in order to connect with this new market and gain its loyalty.

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