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Jill Abbott    

Head of Consumer & Athlete Engagement, Gatorade

Jill Abbott is the Head of Consumer and Athlete Engagement at Gatorade and was recently named one of Ad Age's 40 Under 40.

Jill developed a strong acumen in multiple facets of marketing through her time on the Gatorade brand at PepsiCo, where she helped deliver an impressive brand turnaround over the course of five years. She went on to hold leadership positions at Bucketfeet, a venture backed start up; Boulder Brands, a high growth natural foods company; and PepsiCo’s Global Nutrition Group before heading back to Gatorade to usher Gatorade into its next generation of brand building and business growth.

Throughout her career, Jill has delivered brand strategies and marketing plans for companies looking to make an impact. Her experiences span big business down to scrappy startups. What remains consistent is her ability to deliver new and innovative ways to grow a strong brand.

Her expertise includes: Innovation, Commercialization, Consumer Engagement, Digital Marketing, Content Marketing, Experiential Marketing, Customer Marketing, Brand Strategy, Brand Positioning, Email Marketing and Social Media Marketing.

Jill received her BA from Washington University in St. Louis in Anthropology, where she first discovered her interest in consumer behavior. She went on to earn her MBA from Georgetown University.

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Wednesday Morning Stir | AgencySpy

... youthful perspective to the work and really know how to connect with our audience,” Gatorade head of consumer and athlete engagement Jill Abbott said in a ...

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